Victoria’s Secret Fashion Director, Priscilla Polley, on the Important Role Styling Plays in Brand Storytelling
Stylists are one of the key members of any on-set team, with a role that goes far beyond simply choosing the model’s clothing (though that’s important too). They also play an important role in brand storytelling, and ensuring your photo shoots are set up for success. Priscilla Polley turned her passion and career of styling […]
The Homepage is Dead: How the New Customer Journey is Shaping Valuable Trends in E-commerce Imagery
E-Commerce Imagery Trends Shape Product Pages: Brand Storytelling Redefines Shopping Experiences Here at The Line Studios, we are e-commerce experts and self-proclaimed “data nerds”. We always keep a keen eye on the best-in-class creative in the industry and the constant shifts in e-commerce imagery trends that are driving success for brands. In recent years, brands […]
Embracing Diversity for Brand Success, Both In Front of and Behind the Camera
Revitalize your brand with diverse model casting and discover how to unleash growth through inclusivity in model selection and production team diversity Note: This article was originally published on The Line Studios LinkedIn Newsletter page. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission […]
E-Commerce Imagery Trends: The Future of Creative Content on the PDP
Considering e-commerce is, by nature, an ever-changing industry, adaptability is paramount to success. In the linked video segment, The Line Studios’ Co-Founder and Brand Director, Lindsay More Nisbett, teams up with Lauren Rogala, our seasoned in-house Creative Director, to discuss the latest and greatest e-commerce imagery trends you should know. A Shift in E-Commerce Imagery […]
How to Maximize E-Commerce Shoots Through Creative Direction
Advice on Creating Engaging Content and Optimizing Production with a Creative Director Note: This article was originally published on The Line Studios LinkedIn Newsletter page. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content. A fraction of a second. That […]
The Power of Visuals: How Beauty Brands Use Imagery to Connect with Consumers
Strategic tips for captivating brand imagery that engages customers on all channels Note: This article was originally published on LinkedIn. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content. Lately, the high-growth, but increasingly crowded beauty industry has been top […]
Social Commerce Is the Buzzword for 2022, But What Is It and How Does it Help Your Brand?
One thing you don’t need us to tell you: pretty much everyone is on social media. But something that may surprise you is just how many people are buying things directly off of social media. In 2021 alone, global social commerce sales reached $492 billion, and that number is expected to triple to $1.2 trillion by 2025. […]
What Your E-Commerce Brand Should Know About Web3, the Metaverse, and the Future of E-Comm
For the uninitiated, web3 may sound confusing (and to be honest, it kind of is), but you may know more about it than you think. Cryptocurrency, NFTs, the metaverse, virtual reality—these buzzy concepts are just some that distinguish web3 (also known as Web 3.0) from the version of the internet we’ve come to know. And […]
Instagram Has Changed Its Algorithm for Marketing Videos. How Can Brands Get Ahead of This?
By now, you’re probably well aware that video is a crucial part of any brand marketing strategy. (Click here just in case you want a refresher on why.) But the one platform you may not have been utilizing its full potential for video? Instagram. We know: Instagram is a moving target, especially when it comes […]
Who Do You Need On-set For A Successful E-Commerce Photography Shoot? And Why?
You know you need an e-commerce product photography shoot; but do you know the most cost-effective way to bring the right team together? There are many roles required for the day to go smoothly, and we thought we’d take a minute to walk you through who does what – in terms of prep and on-set […]
