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Top 5 E-Commerce Photoshoot Mistakes to Avoid

Photography setup with white background and lighting equipment, showing the preparation for an e-commerce photoshoot.

How to Avoid Costly Mistakes and Ensure a Smooth, Successful E-Commerce Photoshoot As a creative production company that handles multiple shoots daily, we get to witness (and are part of) a ton of successful shoots! However, we also see a lot of avoidable mistakes that can derail a shoot’s success. Therefore, to help steer clear […]

Victoria’s Secret Fashion Director on Styling for Brand Storytelling

Styling for Brand Storytelling

Stylists are one of the key members of any on-set team, with a role that goes far beyond simply choosing the model’s clothing (though that’s important too). They also play an important role in brand storytelling, and ensuring your photo shoots are set up for success. Priscilla Polley turned her passion and career of styling […]

Embracing Diversity for Brand Success, Both In Front of and Behind the Camera

Three women of diverse body types and ethnicities pose confidently in light blue activewear, illustrating body positivity and inclusivity.

Revitalize your brand with diverse model casting and discover how to unleash growth through inclusivity in model selection and production team diversity Note: This article was originally published on The Line Studios LinkedIn Newsletter page. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission […]

E-Commerce Imagery Trends: The Future of Creative Content on the PDP

The Future of Creative Content on the PDP Featured Image

Considering e-commerce is, by nature, an ever-changing industry, adaptability is paramount to success. In the linked video segment, The Line Studios’ Co-Founder and Brand Director, Lindsay More Nisbett, teams up with Lauren Rogala, our seasoned in-house Creative Director, to discuss the latest and greatest e-commerce imagery trends you should know. A Shift in E-Commerce Imagery […]

How to Maximize E-Commerce Shoots Through Creative Direction

Black model in M.M.LaFleur white dress; a testament to creative director's vision for agile, cross-channel assets

Advice on Creating Engaging Content and Optimizing Production with a Creative Director Note: This article was originally published on The Line Studios LinkedIn Newsletter page. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content. A fraction of a  second. That […]

The Power of Visuals: How Beauty Brands Use Imagery to Connect with Consumers

The Power of strong Beauty Imagery: how beauty brands use imagery to connect with consumers

Strategic tips for captivating brand imagery that engages customers on all channels  Note: This article was originally published on LinkedIn. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content. Lately, the high-growth, but increasingly crowded beauty industry has been top […]

Monthly Industry Insights from the E-commerce Imagery Experts