Considering e-commerce is, by nature, an ever-changing industry, adaptability is paramount to success. In the linked video segment, The Line Studios’ Co-Founder and Brand Director, Lindsay More Nisbett, teams up with Lauren Rogala, our seasoned in-house Creative Director, to discuss the latest and greatest e-commerce imagery trends you should know.
A Shift in E-Commerce Imagery Trends
Given that more brands than ever are vying for the attention of consumers, your brand’s imagery needs to stand out. Furthermore, e-commerce trends analyzed by More Nisbett and Rogala prove the one-size-fits-all approach has been rendered obsolete in today’s landscape. Instead, brands experiencing the most success have fully embraced tailoring their creative content to their individual brand story. They engage customers by blending UGC, editorial campaign photos, and traditional e-commerce imagery to create dynamic, personalized merchandise views.
The Home Page is Dead
Furthermore, the e-commerce homepage has transformed. Visitors now frequently skip it in favor of navigating directly to product and category pages, according to recent data. Not to mention, e-commerce teams have also seen a drop in year-over-year conversion rates.
In our linked discussion, Rogala advises brands to emphasize redesigned product and category pages featuring a variety of visuals, from short video clips to detailed product snapshots and engaging infographics. Brands should guide customers to these enriched landing zones through various channels, including organic social media and targeted digital ads.
Don’t Silo Your Data
In an era where data analytics is refined and the ability to test and learn is better than ever, brands shouldn’t spend valuable time and money on creating content that doesn’t hit with the customer. Drawing insights from sources like social media and digital ads, brands can understand what resonates with consumers. This data-driven intel can then guide the creation of compelling, tailored content throughout the conversion funnel.
Keep it Fresh
With the rapid speed at which e-commerce is changing, brands should be careful not to get into a creative rut. Constantly refreshing and evolving content over time is essential to remaining relevant.
Strategizing For The Year Ahead
When formulating your 2024 creative content strategy, Rogala mentions many helpful strategies and tips in our video but really stresses the significance of one particular trend that has proven to be exceptionally instrumental in driving conversion rates. Can you guess which e-commerce industry trend it might be? Tune in to find out.
In conclusion, we’re confident our industry’s leaders’ enlightening insights on everything from diversification of styling and sizing to restructuring content strategy will help your brand stand out. If you found this glimpse of Rogala and More Nisbett’s discussion on emerging e-commerce trends informative, check out the full conversation here.
Note: This article was originally published on The Line Studios LinkedIn Newsletter page. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content.
If you’re having trouble accessing the link, check out the video on our YouTube channel.