The Line Studios operates full-service photography studios in New York and Los Angeles, supporting brands across the U.S. and internationally. Our New York studio is located in Long Island City, Queens, and our Los Angeles operations include both Fullerton and Downtown LA locations. We help determine the best studio location based on your production needs, timeline, and scope.
We offer end-to-end creative production for e-commerce and brand marketing, including creative direction, production strategy, on-model and still life photography, PDP video, editorial content, and social-first assets. Our work is designed to perform across e-commerce platforms, wholesale, digital campaigns, and social channels.
We are industry-agnostic, working across fashion, beauty, accessories, jewelry, home, wellness, and consumer goods. While categories vary, our approach remains consistent—focused on scalable, high-quality content production tailored to each brand.
Yes, e-commerce and PDP imagery are at the core of what we do. We create optimized product photography and video designed to convert, ensuring assets align with brand standards and platform requirements across channels.
Yes, we support projects of all sizes, from single-day shoots to high-volume productions involving thousands of SKUs. Our workflows are designed to scale efficiently while maintaining consistency and quality.
Our process begins with an initial consultation to understand your objectives, timeline, and budget. From there, we manage pre-production, production, and post-production, with clear communication and collaboration throughout each stage.
E-commerce photography in NYC typically ranges from a few thousand dollars for smaller shoots to $50K+ for large-scale productions. Pricing is driven by SKU count, creative complexity, talent, and deliverables. At The Line Studios, still life e-commerce shoots generally begin around $5,100 per day, while on-model photography starts around $12,200 per day. Video production typically begins at $13,000+ per day, and AI-supported asset creation starts around $160 per SKU when paired with production. Each estimate is customized to align with your specific goals, timeline, and overall production needs.
Product photography pricing is primarily influenced by the number of SKUs, the number of images per SKU, and the level of creative involved. Costs also vary based on whether the shoot is on-model or still life, the complexity of sets and styling, the use of talent such as models and hair and makeup, the level of retouching required, and the intended usage and licensing. These variables are what shape the overall scope and budget of a production.
A shot list is highly recommended, as it ensures alignment and efficiency throughout the production process. If a shot list has not been developed ahead of time, our team can support creating one during pre-production to help define exactly what needs to be captured and how.
The number of products we can capture in a day depends on the category and level of creative complexity. For streamlined e-commerce photography, output can range widely. For example, ghost mannequin shoots typically average around 20–40 SKUs per day depending on views, laydowns and still life setups often range from 20–35 SKUs per day, and high-volume on-model apparel can reach approximately 40–80 SKUs per day.
For more styled or editorial-driven shoots, where lighting, set changes, and direction are more involved, output is typically measured in concepts rather than SKUs, with most productions capturing around 8–20 concepts per day. Final productivity is always dependent on the number of views per SKU, styling complexity, and overall creative direction.
Most projects take approximately 4 to 6 weeks for pre-production and production, followed by 10–15 business days for post-production once final selects are confirmed. Timelines can be adjusted based on scope and urgency, but are structured to ensure both efficiency and a high level of creative quality.
Yes, expedited timelines can often be accommodated depending on project scope and volume. Rush production and post-production may require additional resources and incur added costs. We’ll always advise on the most efficient way to meet your timeline without compromising quality.
A full-service production typically includes creative direction, studio space, photography, styling, sample and asset management, lighting and equipment, and post-production. Depending on the needs of the project, additional services such as casting, prop sourcing, set design, and art direction can also be incorporated into the production.
A strong product photo is clear, consistent, and true to color, while also aligning with the brand’s visual identity. It should highlight key product features and be optimized for where it will live, whether that is a PDP, social channel, or paid media. The most effective imagery balances aesthetic appeal with functionality, helping customers quickly understand the product.
High-quality, consistent imagery helps build trust with customers and makes it easier for them to understand the product, which can lead to improved engagement and stronger conversion performance. While results vary by brand and category, strong visuals are a critical component of an effective e-commerce experience.
Before production begins, it is helpful to have clarity around your product selection and SKU count, brand guidelines or visual references, desired deliverables across channels, and your overall timeline and launch goals. This allows the production team to plan efficiently and ensure the shoot aligns with your objectives.
Both approaches have their advantages. An in-house studio offers more direct control and day-to-day access, while outsourcing provides flexibility, scalability, and access to specialized creative talent and production resources. Many brands find that a hybrid approach works best, using internal teams alongside external partners depending on their needs.
Outsourcing is often the right choice when brands need to scale content quickly, when internal teams are at capacity, or when a higher level of creative execution is required. It can also provide more predictable, project-based costs and access to a broader network of experienced production professionals.
Both locations are capable of delivering the same level of creative output, but they can differ slightly in how production is structured. NYC typically operates within a more traditional full-service production model, while LA offers additional flexibility for more streamlined or lower-overhead approaches. The right location depends on your specific budget, timeline, and workflow preferences.
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Yes, our systems are built to support both smaller projects and high-volume productions involving thousands of SKUs. We focus on maintaining consistency and efficiency across categories, seasons, and channels, ensuring that large-scale content needs can be met without sacrificing quality.
We use AI as a supportive production tool to enhance efficiency and scale, not as a replacement for traditional photography. Our AI workflows are grounded in real product imagery and guided by brand standards to ensure accuracy and consistency.
AI-supported assets are commonly used to extend existing still life, ghost, or on-model imagery, create PDP variations, support late-arriving samples, scale content for long-tail SKUs, convert still imagery into motion, and refresh underperforming PDPs. All AI-supported imagery is grounded in real, approved product photography. We do not generate entirely new products or details that do not exist, ensuring accuracy in fit, color, and design.
AI is a powerful tool for enhancing and extending content, but it works best when paired with real product photography rather than replacing it entirely. It can be used to create variations, update PDP imagery, and scale content more efficiently, while still maintaining accuracy and brand integrity.
Usage rights are outlined in the project agreement and typically include digital usage for a defined period of time. Additional licensing, such as extended usage or print, can be structured based on your specific needs and how the assets will be used.
