4 Top Tips From a Leading Creative Art Director on How to Maximize Your Photo Shoot
Photo shoots can be a huge commitment for brands – in terms of both time and money. Usually, under the guidance of a creative art director, the imagery captured on the shoot is going to be used in multiple ways for many months: enticing on social channels, grabbing attention in lookbooks and ultimately selling on […]
5 Ways M.M.LaFleur Upped Its E-Commerce Photography Game
If The Line Studios learned one thing from our CREATIVE + COMMERCE CONNECTIONS conversation with M.M.LaFleur it’s this: Elevating your e-commerce photography can significantly improve sales. A brand’s product photography needs to engage customers at every point in the purchase journey. With a flexible mindset and a keen eye for opportunity, M.M.LaFleur has brought its unique […]
Digital Marketing Star, Melissa Liebling-Goldberg, on the Dos and Don’ts for Successful E-Commerce Imagery
When it comes to e-commerce imagery, the line between content and commerce continues to blur. It’s no longer a given that your e-commerce imagery needs to be the straightforward, product-on-a-white background that we’ve grown accustomed to. More and more, we see “editorialized” e-commerce imagery popping up on product pages, and serving double duty on social […]
How Many Product Photos Do You Need For Your Website?
Or rather, how many product photos of each product will drive conversion? Ultimately, that’s what it’s all about sales. – Too few views and the customer doesn’t get all the information they need to make the purchase. – Too many views and the customer may feel overwhelmed and move on to another option. But with the […]
