The Power of Visuals: How Beauty Brands Use Imagery to Connect with Consumers
Strategic tips for captivating brand imagery that engages customers on all channels Note: This article was originally published on LinkedIn. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content. Lately, the high-growth, but increasingly crowded beauty industry has been top […]
Social Commerce Is the Buzzword for 2022, But What Is It and How Does it Help Your Brand?
One thing you don’t need us to tell you: pretty much everyone is on social media. But something that may surprise you is just how many people are buying things directly off of social media. In 2021 alone, global social commerce sales reached $492 billion, and that number is expected to triple to $1.2 trillion by 2025. […]
What Your E-Commerce Brand Should Know About Web3, the Metaverse, and the Future of E-Comm
For the uninitiated, web3 may sound confusing (and to be honest, it kind of is), but you may know more about it than you think. Cryptocurrency, NFTs, the metaverse, virtual reality—these buzzy concepts are just some that distinguish web3 (also known as Web 3.0) from the version of the internet we’ve come to know. And […]
Instagram Has Changed Its Algorithm for Marketing Videos. How Can Brands Get Ahead of This?
By now, you’re probably well aware that video is a crucial part of any brand marketing strategy. (Click here just in case you want a refresher on why.) But the one platform you may not have been utilizing its full potential for video? Instagram. We know: Instagram is a moving target, especially when it comes […]
Who Do You Need On-set For A Successful E-Commerce Photography Shoot? And Why?
You know you need an e-commerce product photography shoot; but do you know the most cost-effective way to bring the right team together? There are many roles required for the day to go smoothly, and we thought we’d take a minute to walk you through who does what – in terms of prep and on-set […]
Is Product Video the Missing Piece of Your Conversion Strategy?
If you have been considering making product video a part of your brand’s ecommerce conversion strategy, let us give you that final push: 84% of online buyers have been convinced to buy a product or service having watched a brand’s video. There you have it. This changes the conversation from if you should be including video on your […]
4 Top Tips From a Leading Creative Art Director on How to Maximize Your Photo Shoot
Photo shoots can be a huge commitment for brands – in terms of both time and money. Usually, under the guidance of a creative art director, the imagery captured on the shoot is going to be used in multiple ways for many months: enticing on social channels, grabbing attention in lookbooks and ultimately selling on […]
5 Ways M.M.LaFleur Upped Its E-Commerce Photography Game
If The Line Studios learned one thing from our CREATIVE + COMMERCE CONNECTIONS conversation with M.M.LaFleur it’s this: Elevating your e-commerce photography can significantly improve sales. A brand’s product photography needs to engage customers at every point in the purchase journey. With a flexible mindset and a keen eye for opportunity, M.M.LaFleur has brought its unique […]
Digital Marketing Star, Melissa Liebling-Goldberg, on the Dos and Don’ts for Successful E-Commerce Imagery
When it comes to e-commerce imagery, the line between content and commerce continues to blur. It’s no longer a given that your e-commerce imagery needs to be the straightforward, product-on-a-white background that we’ve grown accustomed to. More and more, we see “editorialized” e-commerce imagery popping up on product pages, and serving double duty on social […]
How Many Product Photos Do You Need For Your Website?
Or rather, how many product photos of each product will drive conversion? Ultimately, that’s what it’s all about sales. – Too few views and the customer doesn’t get all the information they need to make the purchase. – Too many views and the customer may feel overwhelmed and move on to another option. But with the […]
