Transactional vs. Emotional: The question of Zarafication

As we know: the better the product photography, the better the sales.

Good product photography is about accurately depicting your goods in a way that people can quickly and easily understand – highlighting your best features, and providing visual context to help prospective customers decide if they want to buy, or not. (You can learn more about what kind of product imagery actually sells in a previous post – The Four C’s of Product Photography.)

Monthly Industry Insights from the E-commerce Imagery Experts