4 E-Commerce Photography Trends to Watch in 2023

This flavor-inspired content shoot for Vera Spirits captures the beverages’ essence in a creative yet editorialized product image.

It’s a new year, and just as you flip a calendar, it’s time to flip your mindset to the year ahead. Now is your chance to evaluate new trends, analyze shifts in the industry, and look at opportunities in the coming year. So what’s new in e-commerce trends for 2023? Here’s our take:  Digital targeting […]

Transactional vs. Emotional: The question of Zarafication

As we know: the better the product photography, the better the sales.

Good product photography is about accurately depicting your goods in a way that people can quickly and easily understand – highlighting your best features, and providing visual context to help prospective customers decide if they want to buy, or not. (You can learn more about what kind of product imagery actually sells in a previous post – The Four C’s of Product Photography.)

Product Photography: The Magic Of Retouching

The better the product photography, the better the product image, and – most importantly – the higher the sales conversion. But the best images are only half finished when the shoot wraps. Retouching plays an equally important role in making sure the products have that little bit of extra magic that makes customers take notice of an e-commerce site.

Monthly Industry Insights from the E-commerce Imagery Experts