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4 E-Commerce Photography Trends to Watch in 2023

This flavor-inspired content shoot for Vera Spirits captures the beverages’ essence in a creative yet editorialized product image.

It’s a new year, and just as you flip a calendar, it’s time to flip your mindset to the year ahead. Now is your chance to evaluate new trends, analyze shifts in the industry, and look at opportunities in the coming year. So what’s new in e-commerce trends for 2023? Here’s our take:  Digital targeting […]

Are these brands showing us the future of Product Detail Pages?

As e-commerce sales continue to grow at a rapid clip (about 15% year-over-year)*, it becomes increasingly crucial for brands to innovate, differentiate, and delight customers in new ways. Having clear and accurate product imagery on your product detail pages is a given. (Or at least should be!) Long gone are the days of dull, lifeless […]

Transactional vs. Emotional: The question of Zarafication

As we know: the better the product photography, the better the sales. Good product photography is about accurately depicting your goods in a way that people can quickly and easily understand – highlighting your best features, and providing visual context to help prospective customers decide if they want to buy, or not. (You can learn […]

The Magic Of Product Photography Retouching

The Undeniable Impact of Retouching on Sales The better the product photography, the better the product image, and  – most importantly – the higher the sales conversion. But the best images are only half finished when the shoot wraps. Retouching plays an equally important role in making sure the products have that little bit of […]

The 4 C’s of Product Photography (or, how to ID a bad photo)

Product photography displaying unclear material & features, hindering purchasing decisions

A customer making a decision to buy your product online depends almost entirely on the product photography. So how do you make sure your images are helping – not hurting – your chances of success? Many brands have trouble judging whether or not they have strong images. We want to help brands develop a discerning […]

Monthly Industry Insights from the E-commerce Imagery Experts

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