It’s a new year, and just as you flip a calendar, it’s time to flip your mindset to the year ahead. Now is your chance to evaluate new trends, analyze shifts in the industry, and look at opportunities in the coming year. So what’s new in e-commerce trends for 2023? Here’s our take: Digital targeting […]
As e-commerce sales continue to grow at a rapid clip (about 15% year-over-year)*, it becomes increasingly crucial for brands to innovate, differentiate, and delight customers in new ways.
As we know: the better the product photography, the better the sales.
Good product photography is about accurately depicting your goods in a way that people can quickly and easily understand – highlighting your best features, and providing visual context to help prospective customers decide if they want to buy, or not. (You can learn more about what kind of product imagery actually sells in a previous post – The Four C’s of Product Photography.)
The better the product photography, the better the product image, and – most importantly – the higher the sales conversion. But the best images are only half finished when the shoot wraps. Retouching plays an equally important role in making sure the products have that little bit of extra magic that makes customers take notice of an e-commerce site.
A customer making a decision to buy your product online is depending almost entirely on the product photography. So how do you make sure your images are helping – not hurting – your chances of success?