The Undeniable Impact of Retouching on Sales
The better the product photography, the better the product image, and – most importantly – the higher the sales conversion. But the best images are only half finished when the shoot wraps. Retouching plays an equally important role in making sure the products have that little bit of extra magic that makes customers take notice of an e-commerce site.
Behind the Perfect Product Image: The Secret of Retouching
Many brands marvel at the glorious perfection of their competitors’ products sitting pristinely on the page. But here’s a little secret – they almost certainly didn’t come out of the bag or box looking that good. Even the best samples or products have been refined by the expert hand of a professional retoucher. Some may think it’s cheating; in reality, it’s just an important factor in making something look its best, no different from a model using make-up or editorializing an image with props.
And the best, most magical retouching often goes unnoticed. Which is just as it should be.
The Basics of Product Photography Retouching
At its most basic level, product photography retouching involves background clean-up, removal of dust, marks, or small imperfections, and styling prop removal (the fishing wire, pins, clamps, etc. used to hold up or shape a product).
Beyond the Basics
Retouching can also be used to actually create the ‘final’ product, especially when shooting samples. It can help fix a piece of hardware that is the wrong color, a pocket that will be removed in final production, or a logo that wasn’t sewn on correctly. Over time, we have done some pretty miraculous ‘facelifts’ on products for a few of our clients (though like any good plastic surgeon, we won’t name names), like taking interiors from one bag and putting them inside another, or changing the proportions of a clutch to create a shoulder bag. We’ve added logos, seams, and zippers….the list goes on. This isn’t disingenuous, in fact, it’s the opposite: it’s about making the product look accurate AND attractive.
Striking a Balance between Perfection and Reality
But the best added value comes from the most nuanced retouching. It takes an experienced hand to make these final adjustments – ensuring the product shape is symmetrical, that the edges are all straight, the handles look neatly styled and formed, and the shadows are crisp and consistent. But never, ever crossing the fine line into territory that is too perfect or unrealistic.
And these slight, but final tweaks can take the product from looking okay to truly desirable.
If you have any questions or thoughts on the subject, we’d love to hear them! Please reach out directly to li*****@th************.nyc.
