Struggling to scale content production in-house? Learn when outsourcing makes sense – and how to do it right.
Request volumes are rising. Channels are multiplying. And internal bandwidth isn’t keeping up. If you’re leading creative operations, e-commerce, or brand marketing at a fast-moving consumer brand, chances are this feels way too familiar. At some point, even the most capable in-house teams get to a point where keeping everything under one roof starts to feel more like a bottleneck than a strength. That’s when outsourcing creative production starts to look less like a last resort and more like a strategic next step.
As David Hice, General Manager of The Line Studios, puts it: “Hopefully, your team is running in a proactive way that can see things coming, instead of reacting when things are already due. But if deadlines are constantly being pushed back, employees are working overtime, or key initiatives are being deprioritized due to lack of resources, it’s a sign that the internal team may be overwhelmed.”
That tipping point doesn’t always announce itself loudly. Sometimes it shows up as missed deadlines, overworked employees, or creative output that quietly loses its edge. Other times, it’s a flood of new content formats, like video or AI assets, that your team simply isn’t built to handle.
So how do you know when it’s time to make a change?
10 clear signs it might be time to start outsourcing creative production
Most creative leads don’t wake up one morning and say, “Hey, today seems like an amazing day to outsource!” It usually starts with a creeping sense that something’s off. A backlog that never clears. A project that misses its mark, not because the talent isn’t there, but because no one had time to think it through. Or a slow slide in content quality that’s hard to trace but impossible to ignore.
In those moments, it helps to zoom out. Are you dealing with a one-off spike in demand, or are you stuck in a pattern your current setup can’t support?
There’s no one-size-fits-all answer, but there are patterns. Here’s a quick gut check:
Checklist: Is It Time to Outsource Your Creative Production?
- Are you consistently missing deadlines due to production overload?
- Is your internal team struggling with creative burnout?
- Do you lack in-house expertise for new content formats (e.g., video, AI-generated content)?
- Are your internal meetings reducing actual creative output?
- Has your creative quality declined over time?
- Do you need fresh creative perspectives to break routine stagnation?
- Is leadership pushing for higher content volume without additional resources?
- Have you invested in creative operations tools that aren’t being properly utilized?
- Are you struggling to scale production up or down as needed?
- Are you launching a new product, rebranding, or expanding into new content channels?
If you answered yes to more than a couple, it’s probably time to consider outsourcing your creative production: not as a failure of your team, but as a strategy to support and strengthen it.
READ MORE: How To Create Stunning E-Commerce Product Photography That Converts
The real cost of keeping everything in-house
Too many meetings. It’s more than just a common complaint; it’s a quiet productivity killer, especially for internal creative teams. “One of the biggest inefficiencies is the time spent in meetings by creative team members, especially high-salaried ones,” says Hice. “Pulling them into meetings instead of letting them create leads to lost productivity.”
Another common trap: investing in creative production tools like ClickUp or Creative Force and assuming they’ll solve everything. Without the right creative operations lead to implement and manage these platforms, they often go underutilized or even become points of friction.
And then there’s the question of scale. If your team was built to meet yesterday’s needs, it might not be equipped for today’s growth, especially if you’re entering new markets, launching new product lines, or moving into richer content formats like video and motion.
What to keep in-house and what to outsource
Deciding to outsource isn’t about handing off everything. It’s about being strategic with your team’s time, energy, and strengths. The most effective brands know how to strike that balance between keeping certain creative responsibilities close to home while leaning on outside experts to fill in the gaps.
The best-performing brands don’t outsource everything. They know which creative capabilities are core to their identity and which ones can (and should) be handled by trusted partners.
Hice explains that the key to success is to let your team do what it does best, and outsource the rest. “It’s about playing to your team’s strengths. Some employees thrive in structured, high-volume environments, while others excel at brand-building, conceptual work.”
In general, it’s smart to keep in-house:
- Brand voice development
- High-level creative direction
- Fast-turn, day-to-day content your team can do in their sleep
Projects that are generally better suited for outsourcing:
- Specialized content like video, animation, or 3D
- Campaigns requiring a fast ramp-up
- Rebrands, category launches, or seasonal refreshes
- Overflow production that would otherwise overload your team
Making thoughtful choices about what stays in-house and what’s outsourced helps your team stay focused, energized, and set up to deliver their best work without getting buried by production overload.
The benefits of outsourcing creative production
When it’s done right, outsourcing creative production gives your team space to breathe and think. You gain flexibility, fresh perspective, and the ability to scale without having to make long-term hiring commitments.
Outsourcing creative production also creates predictability. You’re paying for defined deliverables, not hoping your in-house team can squeeze in one more project between planning meetings. External partners are often better positioned to execute quickly, without the internal friction or delays that can slow in-house workflows.
And when you choose the right partner, you’re not sacrificing quality. In fact, you might be raising the bar. Agencies like The Line Studios specialize in adapting to brand standards while bringing new formats, ideas, and efficiencies to the table.
What to look for in a production partner
Once you’ve made the call to outsource creative production, the next challenge is finding the right team. And while the creative world is full of freelancers, studios, and agencies that all promise big results, not every partner will be the right fit for your brand (or your bandwidth).
The best production partners act like an extension of your internal team. They adapt quickly, communicate clearly, and bring solutions instead of stress. You’re not just looking for technical skills or great work. You’re looking for chemistry.
The right creative partner isn’t necessarily the biggest agency or the cheapest freelancer. It’s the team that aligns with your business goals, understands your pace, and fits your workflow.
Here’s what to prioritize:
- A solid track record in your category
- Clear communication channels and point people
- Flexibility in scope and delivery formats
- A collaborative mindset, not a set-it-and-forget-it attitude
Avoid one-size-fits-all vendors who aren’t set up to scale with you, or massive agencies that treat your brand like a line item. As Hice notes, “Size and scale matter. A small vendor might struggle to meet the needs of a large corporate client, while a massive agency may not provide the personal attention a smaller brand needs.”
READ MORE: HOW TO DECIDE IF AN IN-HOUSE CREATIVE STUDIO IS RIGHT FOR YOUR BRAND
Preparing your team for the handoff
Outsourcing creative production works best when it’s planned, not panicked. A smooth transition depends on more than just hiring the right partner; it also requires internal alignment. Your team should know what’s changing, what’s staying the same, and how to collaborate with the new players at the table.
Before you bring in external support, make sure your internal team has:
- Clear goals and timeline
- A designated point of contact for the vendor
- Alignment on which responsibilities are staying in-house
- A shared platform or system for feedback and file delivery
Above all, avoid micromanaging. If you’ve hired external experts, give them the room to work. “Clarity is everything,” says Hice. “Micromanaging defeats the purpose of outsourcing creative production. If you’re hiring for expertise, give them room to work.”
Looking ahead: Scaling with confidence
Today’s content demands aren’t slowing down. In many ways, brands are now functioning like media companies, juggling e-comm, marketing, social, UGC, and paid formats simultaneously. Internal teams shouldn’t have to carry all of that on their own.
That’s where outsourcing creative production becomes not just a stopgap, but a strategic advantage. It gives your team the ability to flex, scale, and experiment without losing sight of what they do best.
As Hice puts it: “No brand can do everything internally. Knowing when to bring in outside expertise is key to staying competitive.”
Avoid one-size-fits-all vendors who aren’t set up to scale with you, or massive agencies that treat your brand like a line item. As Hice notes, “Size and scale matter. A small vendor might struggle to meet the needs of a large corporate client, while a massive agency may not provide the personal attention a smaller brand needs.”
READ MORE: HOW TO SAVE PRODUCTION DOLLAR$ AND LOOK GOOD IN THE PROCESS
Ready to scale your content production?
Download our Creative Production Toolkit — a two-part resource to help you make smart decisions:
- Checklist: Is Your Team Ready to Start Outsourcing Creative Production? Evaluate internal bandwidth, gaps, and signals it’s time to seek support.
- Key Questions to Ask a Production Partner Use this guide to vet potential partners and make sure they’re the right fit for your team.
Or get in touch with The Line Studios to learn how we can support your next big creative push.
This article was written by Stephen Milioti in collaboration with The Line Studios, originally published on our LinkedIn Newsletter. We have reposted it here to share its valuable insights with our audience. We respect copyright laws and have obtained permission to republish this content.
About the author: Stephen Milioti is an NYC-based writer and editor with two decades of experience covering creative industries. His work has appeared in The New York Times, New York Magazine, Elle, and more. He partners with brands and agencies to craft compelling editorial and thought leadership content.
