4 Top Tips From a Leading Creative Art Director on How to Maximize Your Photo Shoot
Photo shoots can be a huge commitment for brands – in terms of both time and money. Usually, under the guidance of a creative art director, the imagery captured on the shoot is going to be used in multiple ways for many months: enticing on social channels, grabbing attention in lookbooks and ultimately selling on […]
How to Save Creative Production Dollars $$$, and Look Good in the Process
Even in the best of times, optimizing our creative production dollars requires that we always keep efficiency in mind. And now, amid uncertainty, it’s the perfect time to scrutinize our creative strategy and get a clear view of where we’re allocating our creative production dollars. Is the imagery being produced as efficiently as possible? Are […]
Are these brands showing us the future of Product Detail Pages?
As e-commerce sales continue to grow at a rapid clip (about 15% year-over-year)*, it becomes increasingly crucial for brands to innovate, differentiate, and delight customers in new ways. Having clear and accurate product imagery on your product detail pages is a given. (Or at least should be!) Long gone are the days of dull, lifeless […]
