How to Save Creative Production Dollars $$$, and Look Good in the Process
Even in the best of times, optimizing our creative production dollars requires that we always keep efficiency in mind. And now, amid uncertainty, it’s the perfect time to scrutinize our creative strategy and get a clear view of where we’re allocating our creative production dollars. Is the imagery being produced as efficiently as possible? Are […]
Are these brands showing us the future of Product Detail Pages?
As e-commerce sales continue to grow at a rapid clip (about 15% year-over-year)*, it becomes increasingly crucial for brands to innovate, differentiate, and delight customers in new ways. Having clear and accurate product imagery on your product detail pages is a given. (Or at least should be!) Long gone are the days of dull, lifeless […]
Digital Marketing Star, Melissa Liebling-Goldberg, on the Dos and Don’ts for Successful E-Commerce Imagery
When it comes to e-commerce imagery, the line between content and commerce continues to blur. It’s no longer a given that your e-commerce imagery needs to be the straightforward, product-on-a-white background that we’ve grown accustomed to. More and more, we see “editorialized” e-commerce imagery popping up on product pages, and serving double duty on social […]
Transactional vs. Emotional: The question of Zarafication
As we know: the better the product photography, the better the sales. Good product photography is about accurately depicting your goods in a way that people can quickly and easily understand – highlighting your best features, and providing visual context to help prospective customers decide if they want to buy, or not. (You can learn […]
How Many Product Photos Do You Need For Your Website?
Or rather, how many product photos of each product will drive conversion? Ultimately, that’s what it’s all about sales. – Too few views and the customer doesn’t get all the information they need to make the purchase. – Too many views and the customer may feel overwhelmed and move on to another option. But with the […]
The Magic Of Product Photography Retouching
The Undeniable Impact of Retouching on Sales The better the product photography, the better the product image, and – most importantly – the higher the sales conversion. But the best images are only half finished when the shoot wraps. Retouching plays an equally important role in making sure the products have that little bit of […]
The 4 C’s of Product Photography (or, how to ID a bad photo)
A customer making a decision to buy your product online depends almost entirely on the product photography. So how do you make sure your images are helping – not hurting – your chances of success? Many brands have trouble judging whether or not they have strong images. We want to help brands develop a discerning […]
