fbpx

Victoria’s Secret Fashion Director on Styling for Brand Storytelling

Styling for Brand Storytelling

Stylists are one of the key members of any on-set team, with a role that goes far beyond simply choosing the model’s clothing (though that’s important too). They also play an important role in brand storytelling, and ensuring your photo shoots are set up for success. Priscilla Polley turned her passion and career of styling […]

Is Product Video the Missing Piece of Your Conversion Strategy?

Product Video of Swet Tailor Bag being packed

If you have been considering making product video a part of your brand’s ecommerce conversion strategy, let us give you that final push: 84% of online buyers have been convinced to buy a product or service having watched a brand’s video.  There you have it. This changes the conversation from if you should be including video on your […]

5 Ways M.M.LaFleur Upped Its E-Commerce Photography Game

M.M.LaFleur’s brand refresh showcases a more versatile, less rigid approach to e-commerce imagery

If The Line Studios learned one thing from our CREATIVE + COMMERCE CONNECTIONS conversation with M.M.LaFleur it’s this: Elevating your e-commerce photography can significantly improve sales. A brand’s product photography needs to engage customers at every point in the purchase journey. With a flexible mindset and a keen eye for opportunity, M.M.LaFleur has brought its unique […]

How to Decide if an In-House Creative Studio is Right for Your Brand

Image of a an In-House Creative Studio specializing in e-commerce photography

The Line Studios is an in-house creative studio space in Queens, New York, that offers full-service creative production for e-commerce brands. There is an inevitable inflection point in every large brand’s growth where the question arises: “Does it make sense to build our own in-house creative production studio?” Why? Generally, this is because the number […]

Monthly Industry Insights from the E-commerce Imagery Experts