Victoria’s Secret Fashion Director on Styling for Brand Storytelling
Stylists are one of the key members of any on-set team, with a role that goes far beyond simply choosing the model’s clothing (though that’s important too). They also play an important role in brand storytelling, and ensuring your photo shoots are set up for success. Priscilla Polley turned her passion and career of styling […]
Social Commerce Is the Buzzword for 2022, But What Is It and How Does it Help Your Brand?
One thing you don’t need us to tell you: pretty much everyone is on social media. But something that may surprise you is just how many people are buying things directly off of social media. In 2021 alone, global social commerce sales reached $492 billion, and that number is expected to triple to $1.2 trillion by 2025. […]
What Your E-Commerce Brand Should Know About Web3, the Metaverse, and the Future of E-Comm
For the uninitiated, web3 may sound confusing (and to be honest, it kind of is), but you may know more about it than you think. Cryptocurrency, NFTs, the metaverse, virtual reality—these buzzy concepts are just some that distinguish web3 (also known as Web 3.0) from the version of the internet we’ve come to know. And […]
Instagram Has Changed Its Algorithm for Marketing Videos. How Can Brands Get Ahead of This?
By now, you’re probably well aware that video is a crucial part of any brand marketing strategy. (Click here just in case you want a refresher on why.) But the one platform you may not have been utilizing its full potential for video? Instagram. We know: Instagram is a moving target, especially when it comes […]
Who Do You Need On-set For A Successful E-Commerce Photography Shoot? And Why?
You know you need an e-commerce product photography shoot; but do you know the most cost-effective way to bring the right team together? There are many roles required for the day to go smoothly, and we thought we’d take a minute to walk you through who does what – in terms of prep and on-set […]
Is Product Video the Missing Piece of Your Conversion Strategy?
If you have been considering making product video a part of your brand’s ecommerce conversion strategy, let us give you that final push: 84% of online buyers have been convinced to buy a product or service having watched a brand’s video. There you have it. This changes the conversation from if you should be including video on your […]
4 Top Tips From a Leading Creative Art Director on How to Maximize Your Photo Shoot
Photo shoots can be a huge commitment for brands – in terms of both time and money. Usually, under the guidance of a creative art director, the imagery captured on the shoot is going to be used in multiple ways for many months: enticing on social channels, grabbing attention in lookbooks and ultimately selling on […]
5 Ways M.M.LaFleur Upped Its E-Commerce Photography Game
If The Line Studios learned one thing from our CREATIVE + COMMERCE CONNECTIONS conversation with M.M.LaFleur it’s this: Elevating your e-commerce photography can significantly improve sales. A brand’s product photography needs to engage customers at every point in the purchase journey. With a flexible mindset and a keen eye for opportunity, M.M.LaFleur has brought its unique […]
How to Decide if an In-House Creative Studio is Right for Your Brand
The Line Studios is an in-house creative studio space in Queens, New York, that offers full-service creative production for e-commerce brands. There is an inevitable inflection point in every large brand’s growth where the question arises: “Does it make sense to build our own in-house creative production studio?” Why? Generally, this is because the number […]